Privacy policy

Last updated: December 18, 2025

uush ("we", "us", "our") operates this website and online store to provide you with a simple, secure and curated shopping experience (the "Services"). Our store is hosted on Shopify, which enables us to sell our products and process orders online.

This Privacy Policy explains how we collect, use, share and protect your personal information when you visit our website, make a purchase, create an account, or otherwise interact with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply with respect to personal information.

By accessing or using our Services, you agree to the collection and use of information as described in this Privacy Policy.

Personal Information We Collect

"Personal information" means any information that can identify you or reasonably be linked to you. We collect only what is necessary to operate our business and provide our Services.

Depending on how you interact with uush, we may collect the following information:

  • Contact information: name, email address, phone number, shipping and billing address

  • Order and transaction information: products viewed or purchased, order history, returns or exchanges

  • Account information: login details when you create an account (including via Shopify Shop)

  • Payment information: payment details are processed securely by our payment partner (Razorpay). We do not store your card or bank details

  • Communications: messages you send us via email, Instagram, WhatsApp or customer support

  • Device and usage information: IP address, browser type, device information, and how you interact with our website

How We Collect Your Information

We collect personal information:

  • Directly from you when you place an order, create an account, contact us, or sign up for updates

  • Automatically through cookies and similar technologies when you browse our website

  • From trusted service providers such as Shopify, Razorpay, shipping partners, and analytics tools

How We Use Your Information

We use your personal information to:

  • Process orders, payments, deliveries, returns and exchanges

  • Create and manage your account

  • Communicate with you about orders, updates, and customer support requests

  • Improve our website, products and overall shopping experience

  • Send marketing or promotional messages (you can opt out anytime)

  • Detect and prevent fraud, misuse or unauthorized access

  • Comply with applicable laws and regulations

Sharing of Personal Information

We may share your personal information only when necessary, including with:

  • Shopify, to operate and support our online store

  • Payment partners such as Razorpay, to process payments securely

  • Shipping and logistics partners, to deliver your orders

  • Marketing and analytics partners, to help us improve our services and reach relevant audiences

  • Legal or regulatory authorities, when required by law

All third parties are required to protect your information and use it only for the intended purpose.

Shopify & Third-Party Services

Our store is hosted on Shopify. Your data may be processed by Shopify and its affiliated services to enable website functionality, checkout, and performance improvements. Shopify may process your information in accordance with its own privacy policy.

We may also link to third-party websites or platforms. We are not responsible for the privacy practices of these third parties and encourage you to review their policies separately.

Cookies & Tracking

We use cookies and similar technologies to operate our website, understand user behaviour, and improve your experience. You can manage cookie preferences through your browser settings.

Children’s Privacy

Our Services are intended for a general audience and are not knowingly directed at children. We do not knowingly collect personal information from minors.

Data Security & Retention

We take reasonable measures to protect your personal information. However, no method of transmission over the internet is completely secure.

We retain your information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

Your Rights

Under applicable Indian laws, you may have the right to:

  • Access the personal information we hold about you

  • Request correction or deletion of your information

  • Withdraw consent for marketing communications

To exercise your rights, please contact us using the details below.

International Data Transfers

Our service providers (including Shopify) may process data outside India. We ensure reasonable safeguards are in place to protect your information.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: hello@uush.in
Location: New Delhi, India